High-Performance Omnichannel Fulfillment for Dr. Max

Innovative Omnichannel Logistics Solution in the Pharmaceutical Industry

Around 3,000 pharmacies, an online platform with more than one million customers per month and over two million items sold per day – the Dr. Max Group is one of Europe’s leading pharmaceutical chains and is active in 17 countries. The company not only sells medication, but also has an enormous selection of health and cosmetic products for their customers. This extensive range alone poses major challenges for logistics. But that’s not all: Demand is increasing rapidly in the online shop. In 2023, Dr. Max achieved a remarkable 55% year-over-year increase in e-commerce revenue.

Project Goals

With the aim to ensure the fastest possible delivery to end customers and over 210 pharmacies throughout Italy, Dr. Max decided to build a new warehouse in Telgate specializing in pharmaceutical and cosmetics omnichannel fulfillment.

Dr. Max chose SSI SCHAEFER as the general contractor and Geekplus as robot technology partner, combining maximum logistics expertise in the new warehouse in Italy to create a unique, high-level solution. In this way, even the sheer quantity of items with different order patterns for multiple channels can be stored, picked and dispatched smoothly. The shortest lead times guarantee fast delivery, sometimes even on the same day.

Scope of Supply

• SSI SCHAEFER as general contractor
• Development of customized end-to-end concept
• Successful integration of different systems
• Integrated warehouse management system (WMS)
• Bin and carton conveying system
• Carton erectors
• Carton closing machines

Project Facts

From automatic order start and picking directly into bins and cartons to automated shipping preparation the integration of a wide range of components meets all the requirements of high-performance omnichannel fulfillment. This overall concept has not only convinced Dr. Max in Italy – SSI SCHAEFER and Geekplus have already implemented their smart logistics solution in several of the pharmaceutical chain’s European sites to the customer’s complete satisfaction.