Case Study Boohoo Sheffield, UK

Time is of the Essence

Styles change frequently as customer demands and preferences evolve. A company that lives this reality every day is Boohoo, a UK-based online fashion group with 13 diverse global brands in its impressive portfolio, including Pretty Little Thing, Karen Millen and Debenhams. As with many e-retailers, the company’s fashion-conscious customer base has high order fulfilment expectations — later cut off time and faster delivery are key.

Prior to the retrofit project, the warehouse operated manually with products stored in free-standing racking, leaving substantial unused space overhead. A primary goal of Boohoo’s warehouse retrofit project was to increase capacity from both a stockholding and throughput perspective to meet growth objectives. Also, the peak trading seasons for Boohoo such as Black Friday and Cyber Monday see volumes spiking significantly.

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It was clear from the rapid growth trajectory of Pretty Little Thing that the manual operation in Sheffield did not have the capacity required.

Mike Kosciukiewicz

Head of Supply Chain Development for Boohoo

Mike Kosciukiewicz

Head of Supply Chain Development for Boohoo

Competitive Advantage

There are multiple benefits of the new system that will give Boohoo a competitive advantage over others. Aside from the increase in both stockholding and throughput capacities there has also been a step change in operational efficiencies thanks to the goods to person and pouch sortation technologies. There have also been major improvements in service, accuracy, colleague attrition and health & safety. All of these have made this investment a game changer for Boohoo. With the growth the company was achieving, the retrofit project was a necessity for continuing Boohoo’s trajectory well into the future.

Take a look at our case study to view the customized solutions that were implemented for this project. To learn more, download the case study or reach out to one of our fashion experts. We look forward to supporting you with your warehouse automation.